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[{"selector":"#anim-95abb967-e3b7-42e4-97da-14c4d43ab69f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5f6670e-4741-445b-8a0e-06886b229331","keyframes":{"transform":["translate3d(-109.1954%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CONTENT MARKETING VS . SEO 7 KEY DIFFERENCES UNVEILED By: Shelby Publishing Date: 04/06/2024

Primary Goal

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Approach to Audience

[{"selector":"#anim-0992acb6-6503-44bf-bf7b-375eef54e6cc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-63f2f48e-8e9c-404a-a55d-dd3533fbbf32","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af567ea7-5ba7-4e6f-9942-316ec58b19ae","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-07952769-dd2c-4f40-ae3f-57c722982b57","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-07119622-5913-43a0-822e-a6d5eae9de46","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024

Content Focus

[{"selector":"#anim-d87dafd9-3306-4a0a-afc5-252b899faf92","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-45b7a0ce-dd19-486d-8a2e-4a2ef65b1a77","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-365e24c1-538e-4d42-acdd-df87a390ecab","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9e32f49c-18cc-4eab-959c-5358c3c789d6","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4cd36ee7-928a-46d5-8049-97a63b5d945b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024

Timeframe for Results

[{"selector":"#anim-a62eae7f-05ae-4f1e-b9d2-60d4bc023102 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-0a4508dd-032f-428b-aca4-2d87ea5dde50","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3d94c177-0764-45fd-ae8e-a9bf410a5918","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f5233afe-cd0f-44f0-b026-96c7f75fdc29","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5bdcb815-2a61-4810-96bf-ea0a2e7e7314","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024

Measurement of Success

[{"selector":"#anim-543d8565-a9e7-452c-a3e4-056529597f84 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b3661987-44f9-490f-bdc8-1e52b494b5b6","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6f767b27-009f-491b-830c-5be9a7d55e31","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f178ee13-4b15-4076-b7b0-76ee4f9296be","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-45067cd2-ac03-4a5c-9aa0-3971cc054a61","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024

Tactics and Techniques

[{"selector":"#anim-c9e1c00b-bbb4-44f9-b2f9-50f7843b78ab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-3fa8b227-0d6a-4530-bf90-4bf5a2893966","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-03b4d47b-b3bd-45a0-8107-33bacad19549","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f72e08c8-39c1-456b-b233-542e6cce49d9","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a65d3f82-bd0e-45f4-946f-e2387bf7df96","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024

Interdependency

[{"selector":"#anim-758e5b41-b2b2-4365-bd1f-28857113d986 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-94c28bbc-fd84-429b-a64e-2b42c5d57223","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca8b2760-b4e6-49db-9137-3a861b3353cb","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c15e11d5-e5ae-4484-9f84-03be5d3aee0b","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3e74585d-6727-440a-917b-ba14427562cd","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: Shelby Publishing Date: 04/06/2024 Read more

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Primary Goal

Content marketing aims to create and distribute valuable, relevant content. SEO focuses on optimizing your content and website to rank higher in search engine results.

Approach to Audience

Content marketing builds relationships and trust with the audience through informative and entertaining content. SEO targets specific keywords to attract visitors who are actively searching for

Content Focus

Content marketing emphasizes storytelling, brand voice, and providing solutions to audience problems. SEO is driven by keyword research, technical optimization, and link-building to enhance visibility.

Timeframe for Results

Content marketing often generates long-term benefits through sustained audience engagement and loyalty. SEO can provide quicker results in terms of increased organic traffic, but maintaining rankings requires ongoing efforts.

Measurement of Success

Success in content marketing is measured by metrics like audience engagement, social shares, and conversion rates. SEO success is measured by search engine rankings, organic traffic, and domain authority.

Tactics and Techniques

Content marketing uses blogs, videos, podcasts, and social media posts to deliver value. SEO employs on-page optimization, backlinking, and technical enhancements to improve search engine visibility.

Interdependency

Effective content marketing naturally incorporates SEO principles to ensure content is discoverable. Successful SEO often relies on high-quality, engaging content to earn backlinks and improve user experience.