Here are few things to keep in mind while calculating CPC (Cost Per Click)
In Google Ads, a high Quality Score can reduce your CPC since it indicates your ad and landing page match what viewers are seeking.
Your CPC is influenced by ad rank and keyword competition—higher competition raises CPC, while a better ad rank, driven by your bid and ad quality, can lower costs.
Your bidding strategy affects CPC control and may influence its average, depending on if it's manual or focuses on specific goals like conversions.
Choosing precise, relevant keywords improves Quality Score and reduces CPC. Utilizing specific, less common long-tail keywords can also lower costs.
Regularly refining your ads and landing pages to match keyword intent boosts Quality Score and lowers CPC.
Calculating CPC is a straightforward process. The CPC is determined by dividing the total cost of your clicks by the total number of clicks.