Marketing Lessons from the Indian elections 2024

MARKETING LESSONS FROM THE 2024 INDIAN GENERAL ELECTION STRATEGIES BRANDS CAN ADOPT By: Mansoor Ali Publishing Date: 14/06/2024

Sophisticated Full-Funnel Approach

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Localized Messaging

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On-Ground Execution

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Avoiding Echo Chambers

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Consistent Core Messaging

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Engaging Diverse Voices

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Learning from Criticism

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Real-Time Adaptability

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Snackable Content

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Understanding Expectations

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Sophisticated Full-Funnel Approach

The election campaigns demonstrated a highly sophisticated use of marketing, incorporating mainline, digital, and PR strategies effectively.

Localized Messaging

National themes were translated into local languages and benefits, highlighting the importance of regional customization in campaigns.

On-Ground Execution

The campaigns emphasized the necessity of not just narrative management but also on-ground execution

Avoiding Echo Chambers

Social media can create echo chambers, where the feedback loop might not represent the broader audience’s sentiments. Effective campaigns kept their ears to the ground

Consistent Core Messaging

Successful campaigns found what resonated with their audience and stuck to a consistent core message. They avoided the trap of trying to appeal to everyone

Engaging Diverse Voices

Modern voters consume information from multiple sources. Campaigns that engaged diverse voices and provided varied perspectives were more successful in connecting with the electorate.

Learning from Criticism

Constructive criticism was leveraged to refine strategies. Campaigns that remained open to diverse viewpoints and adjusted accordingly were able to enhance their appeal and effectiveness.

Real-Time Adaptability

Monitoring social media, YouTube comments, and other platforms provided real-time insights into voter sentiments.

Snackable Content

The use of memes, videos, and reels provided longevity and kept campaigns fresh. This approach ensured that the messaging remained robust and engaging throughout the electoral phases.

Understanding Expectations

Managing and delivering on voter expectations was crucial. Campaigns that aligned their promises with voter expectations and delivered consistently were more successful