Lamborghini gets new logo after 20 years -Looks similar to the old

Lamborghini's New look

Here are six key points on how this rebranding reflects strategic marketing insights

Adapting to Changing Consumer Values

[{"selector":"#anim-23c8da79-466e-47a2-8d33-cd8dd2f453da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The shift towards sustainability and decarbonization resonates with the growing consumer demand for environmentally friendly and sustainable products.

Strengthening Brand Identity

[{"selector":"#anim-00f1b312-a70c-432e-a328-41f6e477effb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0.07812469707599871%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The updated logo, with its broader typeface and refined color scheme, is a bold move towards strengthening Lamborghini's brand identity.

Enhancing Digital Presence

[{"selector":"#anim-0dc3b3ae-de0b-4142-b7f3-4dd13496744f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.147460823103522%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The decision to have the iconic bull stand alone in digital touchpoints is a strategic move to enhance Lamborghini's digital presence.

Innovation Through Design

[{"selector":"#anim-bf9548ef-72b8-46fc-8b8d-e9af257868da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.3339842678033%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The creation of an official Lambo typeface and a new set of icons, devpd in collaboration with Lamborghini Centro Stile, mirrors the innovation and design excellence

A Future-oriented Vision

[{"selector":"#anim-bb510618-f0b1-4609-8d38-663736f860d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The rebranding is part of Lamborghini's broader "Direzione Cor Tauri" strategy, emphasizing sustainability and future readiness.

Unified Brand Experience

[{"selector":"#anim-d829063e-fe82-44b0-bc3d-84f62c726e79 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.257324105020174%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The overhaul of the logo and the introduction of a cohesive visual identity system aim to create a unified brand experience across all touchpoints. Learn more