why does adidas have two logos- The Real Selling Secret

Adidas' original trefoil logo, introduced in 1971, symbolizes the brand's heritage and its roots in performance sports. It represents the brand's early focus on athletic footwear and apparel.

The iconic three stripes logo, introduced in the late 1990s, is associated with Adidas' shift towards a performance-driven image.

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Adidas collaborates with high-end fashion designer Yohji Yamamoto for the Y-3 collection. This partnership has its own unique branding, often featuring a simplified version of the three stripes

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Adidas has various sub-brands and collections such as Originals, NEO, and Stella McCartney. Each of these lines may use a distinct logo to differentiate their styles and target audiences.

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Adidas' dual logo system reflects its evolution: the trefoil embodies the classic image, and the three stripes signify the brand's contemporary and performance-focused identity.

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The trefoil logo has gained popularity in streetwear fashion, contributing to Adidas' cultural influence beyond the realm of sports. It has become a symbol of retro and vintage style.

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Adidas uses dual logos to differentiate its sports and lifestyle categories. The performance logo represents technical sportswear, while the trefoil is for casual and lifestyle products.

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Both Adidas logos contribute to global recognition: the trefoil is revered for its historical significance, while the three stripes symbolize the brand's contemporary and global presence.

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