With Google’s massive core update on March 5th, nearly 80% of website traffic experienced a significant decline. Every year, Google releases updates to safeguard users’ privacy, combat spam, and deliver relevant and high-quality content. But this time, it was taken in a large dose. Google released three updates: one for spam, one for the core, and one for useful content. These include of spam control, expired domains, AI content limitations, and parasite SEO.
What is Parasite SEO
Let’s get started with Parsite SEO in this article. Let’s examine what parasite SEO is and why Google detests it.
In search engine optimization (SEO), a strategy known as “parasite SEO” is when people or companies post material on other websites in order to take advantage of the authority and credibility those platforms have already built. Parasite SEO is the process of improving content on already-established, high-authority websites to capitalize on their domain authority and visibility in search engine results pages (SERPs), as opposed to creating a website from scratch and attempting to rank it in search engines.
In this sense, “parasite” refers to the tactic of using a bigger website’s established credibility and traffic to your advantage in order to increase the visibility of your own material. Web 2.0 assets like Blogger, Medium, or WordPress.com are examples of platforms that are frequently utilized for parasitic SEO, along with social media sites, article directories, forums, and question-and-answer websites.
Individuals and organizations hope to rank well for targeted keywords in search engine results by producing and optimizing content for these platforms. This will drive traffic and possible customers to their own products or websites. To avoid fines from search engines or platform administrators, it is crucial to follow these platforms’ terms of service and make sure the content offered is worthwhile and pertinent to the site’s user base.
Here’s an illustration of this. Let’s say that XYZ.com is a well-known news website with a high Domain Authority. The website has a strong domain authority already. Google has faith in this website. Therefore, parasitic SEO is the practice of these types of websites posting blogs or articles that are entirely unrelated to their subject in order to obtain traffic from search engines by exploiting their domain authority.
What Google Says on its Recent Core Update
According to Google in a recent update In order to better identify whether webpages are useless, offer a bad user experience, or give off the impression that they were made for search engines rather than humans, we have refined some of our basic ranking mechanisms in this version. Sites designed solely to respond to highly specialized search queries may fall under this category.
We think that these changes will increase traffic to useful and high-quality websites while decreasing the quantity of poor-quality items on Search. We anticipate that this improvement, along with our other efforts, will result in a 40% decrease in low-quality, unoriginal content in search results based on our evaluations.
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